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MULTICHANNEL
KOL MARKETING

The HondaJet is the world's most advanced light business jet aircraft, with best-in-class advantages in performance, comfort, quality, and efficiency. 

BRIEF

HondaJet aimed to significantly enhance brand awareness and spotlight the remarkable features of the HondaJet Elite S model.

STRATEGY

KOL Selection:

  1. Aviation Industry Experts: KOL who work in the aviation industry

  2. Experienced Business Jet Users: KOL who have experience with Business Jet

  3. Honda Enthusiasts: KOL with great knowledge of Honda

 

Content Creation:

Our strategy involved the creation of a comprehensive, long-form article spanning nearly 4000 words.

 

This detailed analytical piece focused on the business jet industry and was posted on both Zhihu and Xiaohongshu platforms. 

EXECUTION

Our KOLs posted insightful answers under the question "如何选购适合自己的私人飞机" (How to choose the right business jet for yourself) on Zhihu. 

 

This targeted approach allowed us to reach a niche audience actively seeking information on business jet acquisition.

To maximize our campaign's impact, we repurposed the content for posting on Xiaohongshu, attracting a broader audience and significantly enhancing brand and Elite S model awareness.

RESULTS

  • On Zhihu, the post secured the top ranking under the question "How to choose the business jet," signifying its authority and relevance within the aviation community.

  • On Baidu, the post ranked within the top 3 search results for related queries, further cementing its position as a trusted source of information.

  • On Xiaohongshu, the post has gone viral, garnered exceptional engagement with: 

10.5k

Likes

2,194

Saves

10.9k

Comments

WEIBO

The following year, we partnered with some Weibo KOLs (including top-tier KOLs with over 9M followers) to amplify our business news regarding "A Honda business jet landing at Guangzhou Baiyun Airport in China". 

4

Posts

233k

Impression

2743

Engagement

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