top of page

MULTICHANNEL
KOL MARKETING

The HondaJet is the world's most advanced light business jet aircraft, with best-in-class advantages in performance, comfort, quality, and efficiency. 

BRIEF

HondaJet aimed to significantly enhance brand awareness and spotlight the remarkable features of the HondaJet Elite S model.

STRATEGY

KOL Selection:

  1. Aviation Industry Experts: We engaged KOLs deeply entrenched in the aviation industry, ensuring their expertise resonated with the target audience.

  2. Experienced Business Jet Users: Collaborations with individuals who possessed substantial experience with business jets added credibility to our campaign.

  3. Honda Enthusiasts: KOLs with extensive knowledge of the Honda brand were included to highlight HondaJet's commitment to excellence and innovation.

 

Content Creation: Our strategy involved the creation of a comprehensive, long-form article spanning nearly 4000 words. This detailed analytical piece focused on the business jet industry and was posted on both Zhihu and Xiaohongshu platforms. The content showcased the HondaJet Elite S model, highlighting its cutting-edge features and advantages.

EXECUTION

Our KOLs posted insightful answers under the question "如何选购适合自己的私人飞机" (How to choose the right business jet for yourself) on Zhihu. 

 

This targeted approach allowed us to reach a niche audience actively seeking information on business jet acquisition.

To maximize our campaign's impact, we repurposed the content for posting on Xiaohongshu, attracting a broader audience and significantly enhancing brand and Elite S model awareness.

RESULTS

  • On Zhihu, the post secured the top ranking under the question "How to choose the business jet," signifying its authority and relevance within the aviation community.

  • On Baidu, the post ranked within the top 3 search results for related queries, further cementing its position as a trusted source of information.

  • On Xiaohongshu, the post has gone viral, garnered exceptional engagement with: 

10.5k

Likes

2,194

Saves

10.9k

Comments

WEIBO

In the following year, we partnered with some Weibo KOLs (include top-tier KOL with over 9M followers) to amplify our news regarding "A Honda business jet landing at Guangzhou Baiyun Airport in China". 

4

Posts

233k

Impression

2743

Engagement

bottom of page