A China Launch Studio
Turn RedNote attention into inquiries, bookings, and sales.
For creators, experts, and founder-led brands ready to publish in China — quietly, with taste, and with infrastructure that actually converts.
About Zoe
You work directly
with Zoe.
I'm Zoe — founder of ZL Marketing, RedNote creator, and brand storyteller. For the past 8 years, I've helped 100+ brands in lifestyle, design, and creative industries grow in China with clarity and taste. As a creator with 160K+ followers, I've seen firsthand what moves people on RedNote — and what gets ignored.
Today at ZL Marketing Studio, I partner with two kinds of clients:
- Creators & experts with a proven offer who want to publish and sell in China.
- Founder-led brands who want a KOL campaign plan they trust — and a launch they can execute.
Zoe Li — Founder & RedNote Strategist
A creative studio built on taste
Every launch is guided by three quiet principles.
Cultural clarity
I translate taste, not just words. Every launch is built on what actually resonates on RedNote.
Editorial craft
No templates. No generic agency decks. Every deliverable is designed to look as good as it performs.
Honest proof
Clear scope. Real metrics. Reports you can bring to a stakeholder meeting without a translator.
Services
How we can create together
Digital Resources.
For creators and small teams building at your own pace.
Self-serve guides and templates — RedNote Blueprint, Business Account DIY Guide, and the Creator Pitch Kit.
For Creators & Experts.
Publish your proven offer in China.
Requires an existing offer and an active RedNote audience. I build the store, payments, and delivery — you keep creating.
For Brands.
KOL Campaign Launch Plan + Execute.
Project-based. No monthly retainer. Strategy, creator selection, briefing, execution, and reporting — end to end.
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International brands helped
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Campaigns executed
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Client satisfaction rate
Kind words
What clients say
Did an excellent job helping us understand the Chinese market. Professional, knowledgeable, excellent communication.Qgenics — Paid Ads
“Some of the best content we've had. The quality is great.”Daniel — KOL Marketing
“Overdelivered. Definitely exceeded my expectations.”Mike — KOL Marketing
“Quickly provided actionable consultancy. Very good value.”Matt — Consultation
“I highly recommend her and would use her services again.”Ray — Consultation
Manifesto
A quiet China launch, built with taste.
No loud marketing. No generic agency templates. Just cultural clarity, clear decisions, and a launch plan your team can execute.
Follow me
One story — two sides.
🌏
@chinamarketingzl
Where strategy meets storytelling.
My studio account — for creators and brands exploring RedNote, cultural storytelling, and brand growth in China.
☀️
@chestnutzoe
Where lifestyle meets creativity.
My creator account — sharing digital nomad life, WFH diaries, and creative freedom.
For sponsorships — View Media Kit→Ready to launch in China?
Tell me about your offer or brand. I'll come back with honest thoughts on fit and approach.