Let’s build something meaningful together.
Welcome! I’m Zoe — a RedNote Creator and Brand Storyteller.
For the past 7 years, I’ve helped 100+ lifestyle, design, and creative brands grow calmly and meaningfully in China.
As a creator with 150K+ followers, I’ve seen firsthand what actually moves people on RedNote, and what gets ignored.
Today, ZL Marketing Studio partners with two kinds of clients:
Creators & experts who already have a proven offer, and want to publish and sell in China.
Design-led brands who want to enter China with cultural clarity, not noise.
1 ESSENCE (道) — Discover the Way
Clarify your truth before you tell it.
→ Cultural audit · Founder/creator story · Emotional positioning
Find the words your audience in China actually feels.
The Flow Framework™
2 EXPRESSION (无为) — Create the Flow
Turn essence into market-ready storytelling.
→ Offer localization · Landing page logic · Content direction · Narrative rhythm
Make the message land without losing the soul.
3 EXPANSION (阴阳) — Build the Harmony
Scale with balance — systems, not chaos.
→ Campaign launch · KOL/UGC strategy (optional) · Retention pathways
Build long-term connection and business momentum.
Our signature method — The Flow Framework™ — turns marketing into cultural storytelling.
Rooted in Taoist principles, it moves through three simple stages:
How We Can Create Together
READY-TO-USE DIGITAL RESOURCES
For creators and small teams build your brand presence at your own pace — with calm, confidence, and clarity.
RedNote Blueprint · Business Account DIY Guide · Creator Pitch Kit
Marketing doesn’t have to feel loud.
It can flow — with clarity, beauty, and intention.
DONE-FOR-YOU SERVICES
For Creators & Experts
Publish your proven offer in China.
Requires an existing offer + an existing audience.
For those who want a partner to handle the strategy, localization, and launch — end to end.
Brands
Enter China with cultural clarity — strategy, story, and launch.
Project-based. Not ongoing account management.
70+
130+
100%
Happy Client
Project Complete
Job success rating
My Track Record
"Hey Zoe, Just went through the content and it's some of the best we have had. The quality is great! So thank you for that."
Daniel-KOL Marketing
"Zoe was really thorough and detailed, and overdelivered.
I really learned a lot and her delivery was very organized and definitely exceeded my expectations!"
Mike-KOL Marketing
"Zoe did an excellent job helping us understand the Chinese market and how to promote to this audience.
She is professional, knowledgeable and has excellent communication skill. Thank you!"
Qgenics-Paid Ads
"Zoe is very knowledgable and right to the point. Helped me identified action items that I can follow up.
She is proactive, knowing what on the market and goes above and beyond to deliver the result. I would highly recommend her."
Ying-Managementa
"Very knowledgeable and quickly provided actionable consultancy that would have taken hours upon hours of googling to get to on your own, very good value here.
l am a market research professional with a career spanning international consumer brands so I can assess accurately."
Matt-Consultation
"Zoe is amazing! Here are the details
Service: Zoe first understands your needs through a series of questions and then provides tailored consultancy.
Product: She clearly explained RedNote’s audience and how to use the platform effectively.
Coaching Ability: 5/5 stars! Zoe has high energy, a positive attitude, and provides valuable information. Her useful deck helped me present effectively.
Summary: I highly recommend her and would use her services again."
Ray-Consultation
Kind Words From My Clients
Follow Me
One story — two sides.
☀️ @chestnutzoe
Where lifestyle meets creativity.
My creator account — sharing digital nomad life, WFH diaries, and creative freedom.
💼 For sponsorships & collaborations:
